Google is asking you to vote for the winning idea in Project 10 to the 100 (10^100), but what exactly is it? Is it a charity, a business incubator, or what? Going to the projec10tothe100.com website won’t help much. It’s just a placeholder domain that redirects you to Google’s own website. You can vote for the idea you like best, but Google gives you no idea what it plans to do with the money when the votes are counted.
The Google geeks are known for being smugly self-referential, planting obscure Easter eggs on their website that leave the great unwashed masses scratching their heads, but 10^100 takes the cake when it comes to obscurity. A little searching (via Google, of course) reveals that company plans to give $10 million to fund the winning idea. A decent chunk of change, but a drop in the bucket compared to the company’s nearly $5 billion annual profits. But is the $10 million a charitable donation or a socially conscious investment?
Information about the project is so scant that it’s impossible to tell. Google has a FAQ about Project Ten to the One Hundred in which it makes plain that the money is intended for the betterment of humanity, but then some people are quite happy to do well by doing good. I very much doubt that Project 10 to the 100 is seen as a profit center, but the Google-heads are known for being control freaks – no strings attached giving just isn’t their style.
Some of the ideas, like land mine removal, seem like the province of traditional non-profit organizations, but others look more like business plans. Building better banking tools or creating a real-time news reporting system seem like the kind of things that venture capitalists would be involved in.
Over 150,000 people and organizations took the trouble to apply for the project, and 3,000 Google employees had a hand in narrowing the field down to 16 basic ideas, which are now up for vote by the public. A panel of experts will decide how to distribute the $10 million so as to best fund the winners idea or ideas.
Given all the time and brain power that seems to have gone into Project 10^100, there doesn’t really seem to be anything new or remarkable about the finalists. All the ideas seem like more or less worthy ones, but I would have expected something more interesting or creative to emerge from the process. Perhaps the trouble with trying to democratize the selection process is that it creates a least common denominator outcome that discourages outside-the-box ideas.
